I was standing at a public place next to two drop off boxes. When a car stopped in front of me and a man carrying a courier trolley branded of a government company came out. It was evident that the man was on his duty, but wait a minute, rather he stopped in front of the adjacent Drop off box of a private courier company and posted a courier. Then turned around and unlocked the government owned companies drop off box to collect couriers. At first I was confused, then thought is the government owned firm such a company that can not even win the trust of it is own employees, customers that company can reach literally with minimum budget ever and in no time.
It is easy to say that companies can do cheapest and more personalized form of marketing through employees but mostly it is other way round.
Employees can turn out to be the worst form of communication a company can send out. Generally they are, so well informed about the company's flaws. They know about the design flaw, well aware of the service delays, bad management skills and many more.
Therefore, just like customers, companies should try their level best to win their employees trust. So, when they communicate outside they spread a positive view.
It is easy to say that companies can do cheapest and more personalized form of marketing through employees but mostly it is other way round.
Employees can turn out to be the worst form of communication a company can send out. Generally they are, so well informed about the company's flaws. They know about the design flaw, well aware of the service delays, bad management skills and many more.
Therefore, just like customers, companies should try their level best to win their employees trust. So, when they communicate outside they spread a positive view.
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